The Brief:
Tasked by HSBC's 'Graduate Recruitment Team,' my mission was to craft a compelling web environment to entice graduate students into applying for HSBC's graduate schemes. The endeavor involved navigating stringent digital systems and security measures while maintaining a captivating appeal.
The Method:
We embarked on a meticulous journey, analyzing HSBC's digital infrastructure to align it with rigorous security requirements. The resulting website combined security and aesthetic appeal, featuring interactive elements reminiscent of twinkling stars. We streamlined the graduate application process, ensuring simplicity and elegance to eliminate barriers.
The Execution:
The project's culmination produced a seamless website merging security and inspiration, guiding potential graduates through the application journey. It showcased our ability to innovate within challenging constraints, reinforcing how creativity thrives even in highly regulated environments.
Brief:
As a Senior Designer at Virgin Media, my primary responsibility was to provide hands-on design, strategic leadership and creative direction for a wide range of projects, ensuring alignment with business goals and brand vision.
Execution:
I completed the seamless execution of projects across digital platforms, print media, and campaigns, demonstrating strong project management skills. Additionally, I championed user-centric designs for stakeholders and customers, contributing to the enhancement of Virgin Media's brand identity through cohesive design solutions. Furthermore, I established and nurtured strong client relationships, consistently exceeding expectations in project delivery.
Success Metrics:
Throughout my tenure, I maintained high customer satisfaction ratings for design deliverables through various metrics such as NPS and internal metric gathering systems. Additionally, I successfully improved digital metrics including website traffic and click-through rates, enhancing brand sentiment and differentiation through innovative design initiatives. Furthermore, I evaluated readership metrics and global reach of the Virgin Inflight magazine, while consistently delivering projects on time and within budget.
My role as an integrated creative on this project was to design - from scratch - a 360° campaign for graduate recruitment. This involved live events, digital collateral, print web and branding.
Summary:
Working at Crown, I collaborated closely with The CSA (Child Support Agency) to design branding, digital, print and environmental for 'OneAgency,' the CSA’s internal parent group.
The Execution:
I created all web, print, and environmental collateral from scratch, aligning them with CSA and OneAgency branding guidelines - and moreso their aspirations of who they wanted to be and whom they wanted to reach.
The Outcome:
The materials I designed served as valuable resources, contributing to effective communication and engagement within the Child Support Agency and its users, furthering the agency's mission of delivering quality child support services in the UK.
NowTV & Sky - From Speed to Switch
Customer Challenges
Customers couldn’t easily tell if their broadband performance was good enough. Existing speed tests were too technical, offering little clarity or direction, leaving users uncertain about what to do next.
The Vision
We transformed the speed checker into a simple, insight-led experience — turning raw data into clear, real-world understanding. A seamless journey from test to recommendation positioned NOW Broadband as the natural next step.
Remarkable Outcomes
Users who completed a test were 2.4x more likely to explore plans, driving a +38% increase in product click-through and a +21% uplift in conversion.
By meeting users at a moment of high intent, the tool turned performance insight into action.
The Australian Institute of Architects is the peak body for the architectural profession in Australia, representing 11,000 members. The Institute works to improve our built environment by promoting quality, responsible, sustainable design. This RAIA magazine was conceived, designed and delivered in 5 days - cover to cover.
The Brief:
Sky Talk Identity emerged as a response to reinvigorate Sky's landline services. The goal: challenge industry giants, elevate customer satisfaction, and enhance the bottom line.
The Method:
I conducted thorough market research, shaping a brand strategy that aligned Sky Talk with the broader product suite. The design focused on modern, user-friendly elements and a trust-inspiring color palette. Extensive testing and employee training ensured success.
The Execution:
The rollout spanned marketing, customer engagement, and product integration. Positive customer reviews, higher NPS scores, and increased retention validated its success. Financially, it bolstered the bottom line, positioning Sky as a formidable landline market player. This project showcases the power of strategic rebranding for customer satisfaction and financial growth in a succinct manner.
Channel 4, London
At Channel 4/E4, I worked across concept development, campaign design, and live event branding during a pivotal period for the network. I was closely involved in shaping the E4 E-stings campaign—designing for both on-air and experiential moments, including awards events, environments, and supporting print and comms.
Alongside this, I contributed to the Channel 4 rebrand developed with Rudd Studio, helping translate the evolving identity across multiple touchpoints. My role sat within creative thinktanks, generating ideas for 360° campaigns, commercials, and corporate communications—bringing a consistent, culturally sharp design language across broadcast, physical spaces, and brand experiences.
