Coles Group — Gamification & Digital Engagement Piece

Overview & Challenge
Design and delivery of a large-scale gamification experience within the Coles app, focused on driving engagement, loyalty, and repeat behaviour.
Create a gamified experience that was simple, accessible, on-brand, and scalable — within real-world app constraints and tight timelines.

The Outcome
A clear, engaging, and reusable gamification framework embedded into the Coles app and ready to support future campaigns.